The Impact of Advertising on Consumer Demand for Beef: An Application of Scan Data . Journal of Food Products Marketing 2 (1): 17 – 35 .Brooker, J.R., Eastwood, D.B., & Gray, M.D. (1994). The impact of adverti
When companies launch new products, they need to understand the impact of publicity and advertising on sales. What is their relative effectiveness? Do they strengthen each other (have a positive interaction effect) or weaken each other (have a negative interaction effect)? Further, does the timing...
The impact of artificial intelligence on business AI's influence on business is far-reaching and profound. It's not merely about automation or replacing human tasks; rather, it's about augmenting human capabilities and unlocking new possibilities for growth and innovation. To underscore the significa...
through direct demand incentives or shifts in factor prices (Edler et al., 2007). Thus far, however, the literature on technology-push and demand-pull policies has concentrated on investigating the impact of these policies on innovative activities at the industry or country level (e.g., ...
of workers in technology and professional services, who were among the most able to work from home at the start of the pandemic and have subsequently been among those who go to the office least frequently. On their own, those pandemic-driven changes would push down demand for office space ...
The impact of such a policy will depend on how brand advertising inflences consumer demand, and on the strategic pricing response of oligopolistic firms. We model consumer demand and multi-product firms competing in a dynamic game, and estimate the model using transaction level data on the UK ...
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Return on Investment:The souring of consumer demand lowers the expectedreturns on investmentfor advertising andmarketingspending, prompting cuts. Tighter Credit:Faced with a downturn of uncertain severity and duration, lenders become selective of the risks they are willing to underwrite. ...
I eat, sleep…and sleep some more when it comes to mattresses. I’m a Spencer Institute Certified Sleep Science Coach with nearly five years of experience testing mattresses. That amounts to well over a hundred beds tested, not to mention sleep accessories like pillows, sheets, mattress topper...