Learn the history of logos and logo design. Using images symbolically for business has a long history. Learn how we got to where we are today.
logo design is only one facet of the powerful force that we call brand identity. The history of logo design begins with the roots of human expression.
Theoldest company logois from the brand Stella Artois. The origin of this logo dates back to 1366 with the iconic horn from the original brewery. This commitment to keeping the same design throughout the years has made the brand stand out in logo history. Twinings® holds the spot for th...
Logos are not just visual marks; they embody the spirit of an event. The original logo of the 1896 Olympic Games featured an image of an ancient Greek amphora – symbolising both the historical roots of the games and celebrating athletic excellence throughout history. This design reflects a re...
The History of the Coca‑Cola LogoThe CocaCola Company
Amazon’s logo has undergone several redesigns throughout its history. These logo redesigns reflect the company’s evolution. Here’s a quick overview of the major logo redesigns in Amazon’s history. We’ll also review how other branding elements evolved as the company has changed. ...
The story behind this design remains somewhat of a mystery. Perusing Wikipedia and Google’s own history claims, there is no info on the designer or origin of this logo. One can already see the brand taking shape in the form of those playful colors and use of letters exclusively to forge...
The Meaning of Ring’s Logo and Ring’s Logo History At first glance, a business’s logo may seem like a simple emblem that comes together easily. If you know anything about logos, you know that isn’t the case though. Graphic designers and creative professionals have countless graphic desi...
Logo history: The evolution of the Nike logo Over the years, the Nike logo has undergone several changes, reflecting the company’s growth and its role as a touchstone brand of sports culture. The evolution of the Nike logo is a testament to the brand’s ability to adapt and evolve with...
The final and current version of the logo emerged in 2014. Pepsi removed the blue outline from the globe and tweaked the typeface a bit. The font is a bit more legible, and the use of negative space creates a clean, friendly aesthetic. As some consumers have noticed, the former tri-wave...