Schultz (2005) The Halo Effect in Business Risk Audits: Can Strategic Risk Assessment Bias Auditor Judgment about Accounting Details?, The Accounting Review, 80(3), 921-939.O'Donnell, E., and J. J. Schultz, Jr. 2005. The halo effect in business risk a...
The halo effect is fascinating and now well-used in the business world.For example,books that have"Harvard Classics"written on the front can ask twice the price of the exact same book without it.The same is true in the fashion industry.So,the next time you consider buying a pair of ...
A项用nothing过于绝对,不选;第六段第一句 "The halo effect is fascinating and now well-used in the business world." 的well-used与B项的use widely意思不同,故不选。由第二段得知人们在购物时并没意识到光环效应的存在,故D项符合题意,C项错误。故选D。(4)主旨大意题。短文全篇讨论的是光环效应对人...
the wrong way around.The surprise is that students had no clue why they gave one teacher higher evaluations.Most said that how much they liked the teacher had not influenced their evaluation of his individual traits at all.The halo effect is fascinating and now well-used in the business ...
Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigoro...
And third, through a more diffuse "halo effect" whereby its good deeds earn it greater consideration from consumers and others. 第三,通过更广泛的“光环效应”,这一公司的善行能让消费者和其他人有购买需求时能更多地考虑该公司。 Previous studies on CSR have had trouble differentiating these effects ...
D★★★The halo effect (晕轮效应) is a type of cognitive bias (认知偏见) in which approximately $1,200 more per year in tips than unattractive servers. Marketers our overall impression of a person influences how we feel and think about their take advantage of the halo effect to sell prod...
Why? Because when sports stars win big, they create huge amounts of feel-good factors and a brand can use the halo effect to project some of those feel-good factors onto themselves."可知,广告商支持大赛事 的赢家是因为当体育明星大获成功时,会创造积极的情绪影响,而广告商可以将 他们的品牌与...
This phenomenon extends to business, where a terrific smile can be your ticket to success. Studies have found a genuine smile can help land you a job, close a sale, and motivate others to perform better. Back in 1920 researcher Edward Thorndike coined the phrase “halo effect” to describe...