The halo effect occurs when our overall positive impression of a person, product, or brand is based on a single characteristic.
俄国著名的大文豪普希金曾因晕轮效应的作用吃了大苦头。 他狂热地爱上了被称为「莫斯科第一美人」的娜坦丽,并且和她结了婚。娜坦丽容貌惊人,但与普希金志不同道不合。当普希金每次把写好的诗读给她听时。她总是…
The halo effect is important to understand, since it’s widely prevalent, and can influence both the way that we perceive others, as well as the way that they perceive us. As such, in the following article you will learn more about the halo effect, see examples of how it affects people...
The Halo Effect is pervasive. Here are three examples of how it can affect organizational decision making. Status affects persuasiveness Assessments of the validity of someone's assertions can be affected by our perception of her or his status. For instance, when supervisors attend meetings of thei...
> 我来写笔记 > The Halo Effect 作者: Philip M. Rosenzweig 副标题: How Managers Let Themselves Be Deceived. Phil Rosenzweig isbn: 1847393365 书名: The Halo Effect 页数: 256 出版社: Simon & Schuster 装帧: Paperback 出版年: 2008-10
晕轮效应(Halo Effect)又称“光环效应”,它是一种影响人际知觉的因素。指在人际知觉中所形成的以点概面或以偏概全的主观印象。这种爱屋及乌的强烈知觉的品质或特点,就像月晕的光环一样,向周围弥漫、扩散,所以人们就形象地称这一心理效应为晕轮效应。 一个人的某种品质,或一个物品的某种特性给人以非常好的印象。
The halo effect(光环效应) is a type of decision in which our general impression of a person influences how we feel and think about their character. Essentially, your general impression of a person impacts your judgment of that person's specific characteristics. Viewpoints on a single characteristi...
瑞士洛桑管理学院的教授罗森维通过多年的企业调研和教学指出,实际上,我们的商业思维落入了一系列认知陷阱,包括光环效应、因果联系、单一解释、专注胜者、缜密研究、长盛不衰、绝对业绩、本末倒置、组织物理学。在这些陷阱尤其是光环效应的作用下,大部分关于商业的理解都受各种假象左右,降低了我们清醒思考的能力,导致我们...
(mannerisms were kept te same across both videos).The same as the halo ffect infers,students who saw the"warm"one evaluated him more attractive,his mannerisms more likeable and even his accent as more pleasing.This was unsurprising as it backed up the ideas on the halo effect.At the ...
The halo effect (晕轮效应) is a type of cognitive bias (认知偏见) in which our overall impression of a person influences how we feel and think about their character.Physical appearance is often a major part of the halo effect. However, this effect doesn' t just affect our perceptions (看...