The main advantage of Chinese watch brands is being Chinese. They fully experience the rapid change in consumption trends and can understand from the inside what is happening in the country, and this is the weakness of some Western brands. Especially in the cross-border e-commerce, companies do...
The ability to anticipate and adapt to future changes is crucial for companies looking to stay ahead of the curve. This holds especially true in marketing, where technologies, trends, and consumer preferences constantly shift. A strategic marketing framework that effectively navigates tomorrow’s vision...
Overcome their objections and doubts, create strong customer relationships, and take advantage of the latest trends. Soon you’ll see the benefits of more sales, higher profit margins, and better customer retention from marketing your DTC brand. ...
Of course, while trends might come and go, core fundamentals remain the same. Brands and agencies that collaborate well, have access to the right information, and give decision makers the data they need will always continue to outperform their slower competitors. Tools like Workamajig give your b...
As a futurist for change, I identify, define and articulate new value in the fuzzy front of brand innovation anticipating socio-cultural scenarios. I convert insights and trends into business assets by co-creation. Therefore, I explore the future to extract your next opportunities. ...
It provides an insightful look into the future of how brands will be marketed. Houle and Shapiro address the trends and challenges marketing professionals will face in the future and offer clear concepts and strategies to ensure that CMOs can succeed in the years ahead. I finally have a clearer...
Branding Will Be Dominated By Sound And Audio Logos In The Future Audio logosdon't apply exclusively to companies involved with sound, nor are they restricted to only large corporations. One effective branding tactic is using sound to tie all efforts together - audio logos can help Design In ...
With the current pace of new DTC players entering the game, the competition in the e-commerce space has grown further. Furthermore, it presented new challenges for established players and new entrants alike. Major retailers such as Amazon and Walmart also ramped up theirDTC strategies to strengt...
These types of collaborative challenges come in many forms; a necessary approach considering the multitude of variables that exist from company to company. And, as expected, each brand of challenge comes with its own unique hurdles, benefits, needs, and potential outcomes. ...
This shift toward sustainability not only helpsbuild brand credibilitybut also puts the company ahead in one of the top trends shaping the future of China’s fashion market as highlighted in a recent Roland Berger report. One example illustrating this trend is that55% of Chinese consumers have ...