The degree to which these forces have changed the very definition of advertising is discussed. Implications for academic researchers are drawn and key areas for future research are outlined, including social media and electronic word of mouth, influencer marketing, artificial intelligence, native ...
Another reason why AI is changing the future of digital marketing is that it is taking advantage of the power of IoT and connected devices. When all you need is your phone and it works from anywhere, that’s a major upgrade from the past. In fact, you no longer have to sign in to ...
Looking ahead, native advertising will continue to evolve as technology and consumer behavior change. Trends such as increased use of AI and machine learning, greater emphasis on video content, and expansion into new platforms will shape the future of native advertising.Post...
There’s no denying that AI has raised a strong prospect of a downright plummet in need for human intervention in the near future. Research has revealed that artificial intelligence will replacealmost 30%of today’s human labor worldwide by 2030. Good news: Working on your innovation skills, ...
Privacy-focused advertising 1. AI-Driven Optimisation Artificial Intelligence (AI) has revolutionised programmatic advertising by enabling real-time data analysis and decision-making. According to Statista,83% of senior brand marketersuse artificial intelligence (AI) to target digital ads.In 2024, we ex...
Why video ads are the future of digital advertising 1. Video ads have higher engagement Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement. ...
The Future of In-Game Advertising: Trends to Watch in 2024 In today's digital era, the boundaries between entertainment, technology, and advertising are increasingly blurred, providing innovative avenues for brands to connect with consumers. One such avenue that has gained significant attention in re...
Trends across the pillars of digital marketing Given the complexity we have to grapple with, to set future strategies and plans, it helps to simplify by reviewing the main areas of marketing investment and the success factors for gaining return on this investment. In the research, we ...
powerful leader in digital transformation is now a reality. Having invested heavily in innovative new technologies like AI, big data, virtual reality, deep learning and more, China has snuck up to become the biggest competitor to Silicon Valley’s giants. Will the digital future be made in ...
Digital advertising: present and future prospects New digital technologies have dramatically changed the way firms communicate and interact with consumers via digital media. In this digital era, what does the future of advertising look like? How can scholars enhance research on digital ... Heejun ...