The four Ps of marketing include( ). A. product, principle, place, price B. product, principle, promotion, price C. place, promotion, product, price D. principle, place, price, promotion 相关知识点: 试题来源: 解析 C 反馈 收藏 ...
百度试题 结果1 题目The four Ps of marketing are Product, Price, ___, and Promotion.相关知识点: 试题来源: 解析 答案:Place 反馈 收藏
In his 1960 book, Basic Marketing: A Managerial Approach, E. Jerome McCarthy further distilled the “marketing mix” into the four Ps of marketing, writing that “a marketing mix is developed next out of four ingredients, called the four Ps: product, place (that is, channels and institution...
Product, price, place, and promotion are the four Ps ofmarketingand are the four key elements that business executives and marketing teams consider when creating amarketing plan. This marketing mix provides a structure that brands can use to develop a messaging strategy for any type of marketing...
Marketing teams use the 4 Ps of marketing (product, price, place, and promotion) as a framework to view their product through the eyes of the customer. Also referred to as the “marketing mix,” the 4 Ps are variables a company can control when marketing to their target customers. Once...
The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion. These are the key factors that are involved in introducing a product or service to the public. Often referred to as amarketing mix, they provide a framework that companies...
A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.
The four Ps of marketing are: Product: What do you sell? Could be a physical good, services, consulting, etc. This is important because a good product helps you stand apart from competitors and win over customers. Price: How much do you charge and how does that impact how your customers...
What is the marketing mix (4 P's of marketing)? The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion. By paying attention to the following four components of the marketing mix, a busin...