A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. For example, the McDonalds golden arche...
These types of logos harness the strengths of both textual and graphic components, fostering easy recognition and creating an indelible impression on consumers. The adaptability of combination marks means they can be consistently applied across diverse mediums and platforms, promoting a unified image th...
One of the main styles of logos is abstract logos. These types of logos fall under the pictorial logos but they are more specialized. These logos are images but instead of exactly describing the company, they are abstract images that, before being used, had nothing to do with the company. ...
Logos can be simple or complex, but they should always be identifiable to your customers (or potential customers). Many companies have multiple versions of their logo to fit different needs. For example, a horizontal version for use on a website and a vertical version for use on stationery. ...
Famous brands such as Burger King, Rolex, Nike, Dove, andAmazon use combination mark logos. Combination logos let you extend your brand to different mediums without always using your brand name. For example, Adidas often uses just the image of its brand on hats, t-shirts, and other clothin...
Example of Logos: "However, although private final demand, output, and employment have indeed been growing for more than a year, the pace of that growth recently appears somewhat less vigorous than we expected. Notably, since stabilizing in mid-2009, real household spending in the United States...
Let’s take the internet browser Firefox from Mozilla as a practical example of the difference between a logo and an icon. Well known for the fox in its logo, the Firefox icon consists of just that brand mark. When you see the Firefox logo on your desktop, you know to click it to ac...
You can still get creative with your wordmark logo. For example, the FedEx logo above actually has acool logo designbetween the “E” and the “x”. The arrow symbolizes movement!Font trendsinfluence wordmark logos, so we’ve recently seen tons ofsans serifand display fonts pop up. ...
The FedEx logo is a fine example of hidden advertising that never fails to affect customers on an unconscious level. Take a closer look at the white space between the big “E” and the small “x.” Can you see an arrow? The postal services provider uses this trick to say that your pa...
Descriptive vs. nondescriptive logos A descriptive logo has a visual element that directly represents the services of a business. For example, the Burger King® logo has a burger on it. In contrast, a non-descriptive logo has a simpler style with no hint of what the business may do. ...