Product reviewsSalesJoint sentiment-topic analysisJSTMediation analysisThis research examines the business impact of online reviews. It empirically investigates the influence of numerical and textual reviews on product sales performance. We use a Joint Sentiment-Topic model to extract the topics and ...
The Effect of Online Consumer Reviews on New Product Sales. Geng Cui,Hon-Kwong Lui,Xiaoning Guo. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE . 2012G. Cui, H.K. Lui, X. Guo, The effect of online consumer reviews on new product sales, Int. J. Electr. Commerce. 17 (1) (2012) 39-58...
Although many researchers in information systems and marketing have studied the effect of product reviews on sales, few have looked at their effect on product returns. We hypothesize that, by reducing product uncertainty, product reviews affect the probability of product returns. We elaborate this hyp...
The Effect of Online Review Configurations, Prices, and Personality on Online Purchase Decisions: A Study of Online Review Profiles on eBay Online reviews have been studied extensively because of their impact on online consumers' purchase decisions. Little attention, however, has been paid to c......
探討網路評論對消費者購買意圖影響-涉入的調節角色; The effect of online consumer reviews on consumer purchasing intention: The moderating role of involvement product sales. Therefore, the purpose of this research is to explore the effect of attributes of online word-of-mouth on consumer's purchasing...
Buzz marketing is a novel and interesting approach in the service industry that generates interest and excitement about a product or service through word-of-mouth promotion and viral marketing, rather than relying solely on traditional advertising methods. This study investigates the impact of online ...
We examine the effect of online consumer reviews on the sales of video games. An inherent problem in measuring the influence of reviews on demand is that products receiving good reviews tend to be of high quality, and it is difficult to determine whether the review or the quality is responsib...
The elaboration likelihood model is used to explain the persuasive effect of the proportion and quality depending on product involvement. A high proportion of negative online consumer reviews elicits a conformity effect. As the proportion of negative online consumer reviews increases, high-involvement ...
摘要原文 This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games whose players have greater ...
The effect of online reviews on product sales: a joint sentiment-topic analysis 10.1016/j.im.2018.04.007 Google Scholar Lim et al., 2000 K.H. Lim, I. Benbasat, L.M. Ward The role of multimedia in changing first impression bias