Product reviewsSalesJoint sentiment-topic analysisJSTMediation analysisThis research examines the business impact of online reviews. It empirically investigates the influence of numerical and textual reviews on product sales performance. We use a Joint Sentiment-Topic model to extract the topics and ...
The Effect of Online Consumer Reviews on New Product Sales[J] . Geng Cui,Hon-Kwong Lui,Xiaoning Guo.International Journal of Electronic Commerce . 2012 (1)Cui, G., Lui, H. K., & Guo, X. (2012). The effect of online consumer reviews on new product sales. International Journal of ...
Online consumer reviewsLoyaltyIn this paper, we conduct a two-stage study to examine whether and how consumer reviews influence other consumers. In the first stage, we utilize a difference-in-difference specification to identify the causal effect of online reviews on sales and apply the proposed ...
Although many researchers in information systems and marketing have studied the effect of product reviews on sales, few have looked at their effect on product returns. We hypothesize that, by reducing product uncertainty, product reviews affect the probability of product returns. We elaborate this hyp...
(2022). The myth of free shipping: How it really costs retailers money. Retrieved August 1, 2022 from https://www.smithcorona.com/blog/free-shipping-costs-retailers-money/ Cui, G., Lui, H.-K., & Guo, X. (2012). The effect of online consumer reviews on new product sales. ...
This study examines the effect of online reviews on new product sales for consumer electronics and video games. Analyses of panel data of 332 new products ... G Cui,HK Lui,X Guo - 《International Journal of Electronic Commerce》 被引量: 236发表: 2012年 An Study of the Effects of Negative...
Impact of online consumer reviews on Sales: The moderating role of product and consumer characteristics 2010, Journal of Marketing Customer engagement behavior: Theoretical foundations and research directions 2010, Journal of Service Research Recommender systems: An introduction 2010, Recommender Systems: An...
Using the technology of web crawling and text mining, Douyin’s live streaming data were collected, transformed, and then analyzed by fixed-effect regression. The results indicated that product interpretation duration, popularity cue, and herding information are significantly associated with sales ...
We examine the effect of online consumer reviews on the sales of video games. An inherent problem in measuring the influence of reviews on demand is that products receiving good reviews tend to be of high quality, and it is difficult to determine whether the review or the quality is responsib...
The effect of negative online consumer reviews on product attitude An information processing view.pdf 热度: The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention IJEC 2007 热度: An investigation of the effect of online consumer trust on expectation, satisfaction, and post-...