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The Economist released a piece telling people to not mock the metaverse and I completely agree. People spending money on pictures of chimpanzees with sunglasses on seems funny, and of course that doesn’t really mean much, but we can still learn from it. We can still learn about how those ...
Integrated Transformation is an Economist Intelligence Unit Report, sponsored by Salesforce. In this paper, The Economist Intelligence Unit explores how companies are adapting to evolving customer expectations and preferences, and how this has affected operations, business processes, decisio...
Today, they’re characterized as customer support AIs that pop up on your website. But tomorrow, in two or three years’ time, they’re going to be fully animated, conversational rich, clever, smart, digital Copilots that live in social media. They’re going to appear o...
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Unit 1 General View of International Marketing Part I Reading Text 1 Pre-reading questions: 1. Marketing is a process consisting of several phases: marketers must analyze the market to develop marketing plans; plans are then executed, tested, and modif ied if necessary. The whole process is...
In 2002, Philip Kotler, a trained economist who has been called “the most influential marketer of all time,” said that marketing has become “much more important in the hierarchy of company functions” for the simple reason that modern economies have a “surfeit of goods” and a “shortage...
(HR), and project management have grown tremendously over the past two years, which may not only affect the corresponding enterprise systems, but also the corresponding research streams. However, this also applies to categories such as marketing, distribution and customer support, which doubled in ...
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