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Allbirds is a $1.4 billion clothing company with an unmatched commitment to sustainability. Despite selling a comparably limited product range, this brand disrupted the market’s practices by pioneering environmental practices. What they’re doing well: Allbirds achieved brand differentiation thanks to su...
Gojo has had an affinity for making hina dolls and hina doll clothing for as long as he can remember, but keeps his hobby a secret in fear of being judged. Marin Kitagawa, on the other hand, is his high school's it-girl who never shies away from expressing her love of cosplay and ...
And the best upside? You increase sales. One A/B test of a women’s clothing site analyzed coupon code vs. no coupon code. When they removed their coupon code, conversions rose from 3.8% up to 5.1%. In one year, the company made an additional $1mil in sales. ...
The famous Korean clothing company, Mind bridge, have recently implemented promotional mugs for their Valentine’s day promotion in China. This promotion offers a free gift with purchase of products that accumulate to the set price. As a Valentine’s day promotion, consumers are offered a free...
“Leave a key under the third planter; and then drive off for a few hours and come back later in the evening and you should catch them. I can’t guarantee they’ll take a caning, but I’m pretty sure they will, because they really seem to want to feel one. I’ll pretend I once...
For millennia Indigenous communities have relied on the far north's caribou herds for sustenance. But as the herds dwindle, the future becomes difficult to predict.
Collaborating with established brands, boutiques, or retailers can drive mutual growth. For example, a local retailer can host a charity event during the holiday season to generate brand exposure. Or you can partner with a complementary clothing brand for a pop-up store to drive sales during slo...
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian. 耐克正陷入低谷。销售额下滑, 其股价在过去一年中下跌了四分之一以上,新任首席执行官需...