aCOV 正在翻译,请等待... [translate] aTrending Concepts 趋向概念 [translate] a[14] N.H.Borden, “The Concept of the Marketing Mix,” Reprinted in R.J.Dolan, Strategic Marketing Management (Boston, Mass: Harvard Business School Press 正在翻译,请等待... [translate] ...
The development of a comprehensive, effective marketing plan takes into consideration a marketing mix that includes several areas of focus. Typically, the marketing mix refers to the four Ps: product or service, its price, placement, and promotion. This concept was developed in 1960, when marketi...
The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.These have been extensively added to and expanded through additional P’s and even a 4C concept. But the 4Ps serve as a great place to start planning for the product or ...
The origins of the marketing mix date back to 1960, when it was first introduced in E. Jerome McCarthy's best-sellerBasic Marketing - A Managerial Approach.Later, Harvard professor Neil Borden formalized the termmarketing mixin his 1964 article, "The Concept of the Marketing Mix." Borden expl...
Since its introduction in Borden’s paper “The Notion of the Marketing Mix” [14], the marketing mix concept has grown to become one of the key ideas in contemporary marketing. Based on Borden’s conceptualization, McCarthy [15] proposed a classification of four instruments: Product, Price,...
The explanatory variable MIX is the degree of mixed-ownership reform of SOEs, which is mainly measured from the changes of ownership structure and the allocation of control rights. This paper measures different ways and degrees of mixed-ownership reform of SOEs through the types of the heterogeneou...
Understanding the 4 Ps of Marketing Neil Borden, an advertising professor at Harvard, popularized the idea of the marketing mix—and the concepts that would later be known primarily as the four Ps—in the 1950s. His 1964 article "The Concept of the Marketing Mix" demonstrated the ways that ...
In business, terms such as corporate culture and company culture are sometimes used to refer to a similar concept. 2. How many different kinds of corporate culture do you know? What are they? Several methods have been used to classify organizational culture. While there is no single type of...
we emphasize how online channel policies depend on several factors that go beyond the classic marketing mix concept. In addition to focusing on the product, price, place, and promotion thereof, this paper highlights how manufacturers’ brands or product managers have to take into consideration the...
What is a marketing plan? Why do you need a marketing plan? Difference between a marketing plan and a business plan Types of marketing plan The Anatomy of an Effective Marketing Plan Step 1 – Defining business goals Step 2 – KPI (Key Performance Indicators) ...