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Most of us are familiar with the concept of influencer marketing. But in 2021, the trend of collaborating with micro-influencers swelled to new levels. As per this study, nearly 82% of people are highly likely to purchase a product or service recommended by a micro-influencer. Who ar...
Before long, the concept of the influencer marketing platform saw the light of day. Not only could you use influencer marketing platforms to search for influencers, but you could also compare different influencers to see which were the best for your needs. Nowadays, you have many influencer ma...
The objective of the paper is to throw light on the emerging concept of Influencer Marketing in the today's competitive era where marketing of a product is a big challenge for the industrial world as hundreds of substitutes are available to target the potential buyers in the market. The ...
The concept of influencer marketing was first introduced by Brown and Hayes, who posited that social media acts as a new influential third party capable of significantly shaping customer purchasing decisions [28,30]. With the proliferation of social networking platforms, influencer marketing has ...
When an influencer shares certain positive characteristics or deeply connects with the surroundings, the fitness of destination is very high [16]. Furthermore, a well-established concept and the portrayal of emotions in the content can increase the fitness between the influencer and the destination ...
As much as influencer marketing has improved in popularity over the last few years, many people outside marketing do not know the term. Many traditionalists in business struggle to understand the concept of influencer marketing. Indeed, there are still firms, who have not embraced online marketin...
Given the significant impact that these interactions have on the daily lives of social media users, it is imperative that we incorporate them into our research in order to gain a comprehensive understanding of the concept of influencer marketing. Prior studies have also validated that parasocial ...
Brand ambassadors elevate the concept of long-term partnerships to the next level. Unlike influencers who may juggle multiple brand promotions, brand ambassadors typically commit to representing just one brand within a competitive space or a select few brands for an extended period. ...
The premise behind this style of marketing is that credible people have the ability to both drive and retain customers by becoming the voice and the heartbeat of a brand. The strength of this concept powers influencer marketing which is why it’s working with flying colors. When these pieces...