In a global context, the Chinese video game market displays distinct differences between the types of games presented to different markets, and in the constitution and organization of the industry that shapes each market and its respective competition. Beginning with the 2000 administrative ban on imp...
The revenue in 2021 shows a 6.4% year-on-year increase from the 17.826 billion yuan in 2020. The video game industry continued to grow in the Chinese market but the growth slowed by nearly 15% year on year. Image Source: Visual China The Chinese video game industry’s product portfolio i...
Several heads of enterprises from the gaming industry have stated that going overseas has become a major export trend for Chinese games in recent years. Data shows that in the first half of this year, the overseas market revenue of China's self-developed games reached as high as 8.2 billion...
The paper examines the video game industry in the perspective of being the paradigm of innovation in digital media and content. In particular, it analyses the response to two main factors that have impacted this industry over the last decade. First, it tracks the evolution of its global market...
中华民族伟大复兴(the great rejuvenation of the Chinese nation) 国家富强(prosperity of the country) 民族振兴(rejuvenation of the nation) 人民幸福(happiness of the people) “一带一路”倡议 Belt and Road Initiative “丝绸之路经济带”(the Silk Road Economic Belt) ...
Chapter Preview Top Introduction In-game ad placement, defined as the process of placing advertisements in video games, is a rapidly growing industry with $295 million spent in 2007, $403 million spent in 2008, and $443 million spent in 2009 (Verna, 2008; Verna, 2009). However, video ...
Several heads of enterprises from the gaming industry have stated that going overseas has become a major export trend for Chinese games in recent years. Data shows that in the first half of this year, the overseas market revenue of China's self-developed games reached as high as 8.2 billion...
Based on extensive research into the business and marketing strategies of the video game industry, Wesley and Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of...
In the preface to the Chinese version of the book, you point out that China is highly likely to be a pioneer in building the Metaverse given its widely used and low-cost mobile payment system, its massive video game industry and its robust 5G infrastructure construction. However, the Chinese...
Huawei Cloud is one of the earliest Chinese cloud computing companies to start operation in the Middle East and has already exported mature cases in several countries in the region. In 2019, Huawei cooperated with Ankabut, the largest ICT service provider in the education industry in the UAE, ...