Along my journey, from creating award winning brands to crafting successful marketing strategies, I’ve observed a pivotal shift in the way content marketing is done. Content marketing is not just about polarizing words on a screen; it’s about the powerful interplay of text and visuals. So, ...
And done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business. In this chapter, we cover the basics of a successful content marketing program, including methods and metrics, the business roles tha...
This one’s a given, but it still needs to be said. Video view counts give you a pretty clear idea of how many people see your content. Benchmark your typical view rates, then try to beat them with every new video using tactics like thumbnails, titles or posting times. Engagement: Th...
Journal of Customer BehaviourR. Wensley, The Basics of Marketing Strategy, The Marketing Book, Butterworth-Heinemann, Oxford, UK, 1999.Wensley, R. 1999. The basics of marketing strategy. In The marketing book, ed. M.J. Baker. Oxford: Butterworth-Heinemann....
“Content is King” goes a traditional quote in the field of online marketing. Endorsing a brand with the use of content has its fair share of advantages. If you are an entrepreneur, you need to know the basics of this marketing strategy. Accordingly, you can take action to help your bra...
It’s one of the most effective ways to grow your business—when done well. And if you want to be successful, you need a solid content marketing strategy. In this guide, we’ll teach you how to create one. But first, let’s start with the basics. ...
insight into who they are and whether or not their current marketing efforts are those that you too should participate in. Following industry trends is a great way to ensure you’re playing an even field with competitors and covering the basics of everything there is to know about your niche...
As Emerald Magazine put it: “Siobhan Danger Darwish and Sloan Reed affectionately known as the Grow Sisters — have combined back-to-the-basics, sustainable farming methods with modern technology to build a brand, and empower others.” Over 90,000 followers on Instagram agree, plus they have ...
The Basics of CX More Free Lessons in Customer Experience (CX)View All → Get cutting-edge digital marketing skills, know-how and strategy This micro lesson is from one of our globally recognized digital marketing courses. Start a FREE Course Preview...
Keeping it simple and going back to the basics. Here are a couple important ideas to keep in mind when marketing: Know your audience, and give them what they want. First and foremost you have to know what your audience needs, and then you provide it to them. Have a next ...