The Apple Search Ads Stack Redux summarizes the main updates to the ASA Stack made in 2023, taking into account new placements, big optimization best practice, and Custom Product Pages.
Laurie Beaver
The Verge added that Apple had confirmed the acquisition saying that it buys smaller technology companies from time to time, and generally does not discuss its purpose or plans. Apple has brought on at least 11 of Mira's employees as part of the acquisition, according to the report. Apple,...
Anapp conversionis when a user completes an action either within the app or the app store in order to download the app. Whether that’s getting more people to install the app or make a purchase within the app, measuring and optimizing conversion rates are key to reducing user acquisition co...
Insights for action. Campaign results at-a-glance. Quickly monitor key metrics, like impressions, installs, and average cost-per-acquisition, in campaign dashboards and data snapshots. Personalized recommendations. Improve your campaign performance with relevant keyword, bid, and daily budget suggestion...
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European ...
Adobe’s $20 billion acquisition plan for Figmaencountered regulatory hurdles, prompting investigations by the European Commission and the UK Competition and Markets Authority over potential antitrust issues. The proposed deal’s impact also extended beyond design considerations, as Adobe’s dominance in...
Once your custom product pages are live, you can measure their performance in App Analytics in App Store Connect. On the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. Yo...
This accolade is for companies that support the ecosystem through enabling user acquisition or monetisation through advertising and are helping to drive this fast-growing business in games and developers to acquire more users. AdInMo Adjoe Anzu.io ...
Apple has just confirmed plans to purchase Beats Electronics for $3 billion. The acquisition ranks as the largest that Apple has ever made and will see it take ownership ofan enormously successful and profitable lineof consumer headphones as well as a burgeoning subscription music service. Beats co...