For this work, we apply the FMA theory in the SC environment; that is, the pioneer-released product information can occupy online users' attention resource first, so it attains better information spread effectiveness than a later product. Based on this logic, we had the following hypothesis: ...
Sstiagtinstiificacl aAnnta.lysis Significant differences between two groups and multiple groups were evaluated by Student's t- 3. Resultstest or one-way ANOVA with Tukey's post hoc test, respectively. p values < 0.05 were considered to be statistically significant. 3.1. Micros3t.rRuecstuulr...