Customer Code™ is educational material aimed at helping companies create a culture that attracts like-minded customers, namely, a culture of putting customers first, focusing on long-term customer relationship and retention, and doing the right thing. ...
In an article I wrote here last year, I introduced a simple“layer cake” marchitecture, describing the three core competencies for effective modern marketing. In such a fast moving and evolving industry, I have since refined it to the core pillars of identity, orchestration and intelligenc...