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Throughout this post, we’ll cover reporting essentials, examples and templates so you can explain and bring context to the bigger picture. We’ll also share how you can use Sprout Social’s suite of social media reporting tools to get a deeper, more personalized understanding of your brand’...
5. Identify your top-performing social media posts Want to know the secret to creating content your audience truly loves? Dive deep into your individual post performance. Your native platform analytics can reveal a goldmine of insights about what resonates best. ...
Pro tip:As you scale, I recommend tracking post analytics to see how your content performs. Keeping an eye on your metrics will help you and your teams determine what content engages your audience the most. 3. Higher Quality Content Quality social media content creation takes time...
The same goes for your social media strategy. When and how often you post can make a big difference in how your content performs. Here's how to figure out a publishing cadence that works best for your brand: Analyze peak times: Use analytics tools within social platforms or external tools...
Let’s look at social media reporting through the lens of each platform’s analytics: Facebook Page Insights and Audience Insights Facebook offers two types of analytics: Page Insights and Audience Insights. Facebook Page Insights offer engagement-related metrics, such as post clicks, comments, vi...
Without a solid strategy, social media efforts may lack direction, leading to wasted resources and minimal impact. A well-planned approach means that every post, interaction, and campaign moves your brand closer to its goals. How to Create a Social Media Marketing Strategy ...
A social media report template helps you monitor the success of your social media campaigns. Explore how to use and customize our template for your brand.
Interacting with customers on social media is a great way to boost sales and build your brand. Here are 10 popular social selling platforms on the Shopify App Store. The importance of creating a social media strategy If you regularly find yourself thinking “What shall we post today?” you ...
It's hard to build momentum—but it's even worse when you take the foot off the pedal. You start from scratch if you don't post when planned or take a long social media break. Use our social media planner to batch create posts in advance ...