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In dueling pre-upfront press conferences Thursday, Spanish-language media rivals Univision and Telemundo revealed a similar objective: to explore a more diversified, multi-generational, multi-platform programming aimed at a fast-evolving U.S. Hispanic market.The stakes for both networks are high. Th...
Reports on the ratings for Spanish-language television network Telemundo in the U.S. as of September 8, 2003. Decrease in its share of Spanish-language audience; Increase in combined share for Univision and TeleFutura; Statement issued by Steve Mandala, executive vice-president of sales at ...
Ferrari takes over Telemundo as the Spanish-language division as it continues its ratings battle against the long-time leader in the space Univision. While Telemundo used to draw less than half of the audience as Univision, over the past few years it has closed the gap considerably, and even...
SURPRISE: Univision Shoots Ahead Of NBC In Prime-time RatingsCaroline Shin
Earlier this summer, something remarkable happened at Telemundo, the Spanish-language TV network that for decades trailed behind archrival Univision in both audience reach and overall popularity: Night after night, it began posting record-breaking ratings until eventually, during the week of July 18,...
to tune into Spanish-language television) you’ve probably heard that Telemundo’s superpopular telenovela “La Reina del Sur” came to an end May 30, breaking all ratings records for the U.S.’s second-place Spanish-language network and kicking some serious butt agains...
Also helping Univision is that it’s averaging 3.5 million viewers per night in prime time vs. 1 million for Telemundo, and a 1.5 18-49 rating versus 0.4 for Telemundo, per Nielsen Media Research live-plus-same-day ratings data. Some media agency execs said they have taken advantage of Un...
They’ll also include a bio-musical television series based on her life story, and a Jenni Vive tribute concert. The Rivera theme is not limited to Telemundo; last week, Univision announced it would produce a series based on Rivera’s life but told through the point of view of her former...
It’s part of several pieces of content that Telemundo is developing with the Jenni Rivera estate. They’ll also include a bio-musical television series based on her life story, and a Jenni Vive tribute concert. The Rivera theme is not limited to Telemundo; last week, Univision announced it...