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that collect information about your activity on the Services and other online services to help us advertise our services; and who use our Premion service to deliver targeted commercials and advertisements to our content partners’ viewers, as described above. Business Partners. Third parties with whi...
“As TEGNA enters its next chapter, we are reinventing how we create and monetize content to capture the full opportunity in both linear TV and digital,” saidMike Steib, CEO. “With rapid advancements in technology and a shifting regulatory landscape, we see tremendous potential in...
TEGNA Inc.(NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms,TEGNAtells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets,TEGNAis the ...
TEGNA’s innovation is among the first local media publishers offering an advertising solution amid Google making third-party cookies obsolete by 2023. Available with TEGNA’s Websites and Apps, and Audience Marketplace, TEGNA AudienceOne offers a new level of targeting sophistication to our digital...
TVB recently found that local broadcast news is the most trusted platform for viewers – and that trust halo extends to brands, as consumers are more likely to buy from brands that advertise alongside sources of information they trust. Traditional channels like print media, high-end magazines, ...
Trust is crucial in today’s media landscape, and TVB found that TV viewers say local broadcast news is the platform they trust most. For advertisers, the halo effect extends to brands that advertise alongside local news, especially as consumers are more likely to trust brands that advertise ...
TEGNA Advertise TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. Together, we are building a sustainable future for local news. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 ...
advertising costs per impression, whereas less active groups are more expensive to reach due to their lower viewership frequency. The study’s economic model underscores the importance of audience dynamics in setting ad prices and suggests implications for advertising strategies and media company mergers...