While shopping around charity shops in London in 2019, Amanda McCourt was shocked to see how many brand new t-shirts she found hanging on the racks. With an eye towards building a sustainable fashion brand, Amanda and sister Katie set out to scale a brand that turns “deadstock” t-shirts...
From television to newspaper, from YouTube to Facebook to tee shirts, the face is here. The smile and the face are in all the places, everywhere you go the smile is there and on the faces of those who rejoice seeing, the face with the smile. The eyes-soft and friendly, the smile-...
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Custom embroidery is a great way to set yourself apart from the crowd. Apparel is stitched with a computerized embroidery machine using patterns digitized with embroidery software in Placerville, CA. With machine embroidery, different types of “fills”
of waste produced by the fashion industry and a desire to try to mitigate that. Amanda was walking around some charity shops and thrift stores in London, and saw the sheer amount of T-shirts that were given away with the tags still on them and thinking, “what could we do with these?