a third party homes in on the senior. They start to use persuasion and influence, and really almost grooming, to get them to give them money or assets. This can be a new person in the senior's life, and sometime
We are in a business of influence and persuasion. -Cristalize amorphous thoughts/ideas into crisp messages. - PACK model:Purpose/ Audiences / Channels / Key Messages - 《一千零一夜》 (tales from the thousand and one nights) 的价值,主题是说故事的力量。以及故事与生存之间的关系(the relationship...
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion. ...
Her interest in persuasion led her to pursue a PhD in general psychology with an emphasis in technology and after five years of studying this concept, she decided to share her knowledge through her book "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions" (...
(Laughter)(笑声)It was dinnertime, and we started looking for a place to eat. We were on I-40. We got to Exit 238, Lebanon, Tennessee. We got off the exit, we found a Shoney's restaurant. Low-cost family restaurant chain, for those of you who don't...
MARTIN: So it turns out that any of us - all of us, in fact - can be a little more influential, boost our powers of persuasion, if we craft our message based on the optimal combination of evidence economics and emotions. Put another way, Adrian, influence is all about the right mix...
Tiny little behavioral economics detail:in Italy, penalty points go backwards.You start with 12 and they take them away.Because they found that loss aversionis a more powerful influence on people's behavior.In Britain we tend to feel, "Whoa! Got another three!"Not so in Italy. Another fant...
Using psychology in food menu design to influence decisions Madhu Menon Every menu is a carefully constructed to persuade you into making certain decisions, predom- inantly ones that will ultimately make you spend more MONEY. The psychology behind menu engineering is backed by science and countless...
Free Essay: In the TedTalk “Gaming can Make a Better World” Jane McGonigal tackles the stigma around video games being a waste of time and how they can...
The Paradox of Democracy: Free Speech, Open Media, and Perilous Persuasion captures the deep connection between communication and political culture, from the ancient art of rhetoric and the revolutionary role of newspapers to liberal broadcast media and the toxic misinformation of the digital public sp...