Alonso, A.D. & O'Shea, M. (2012). "You are invisible": Marketing professional sports in the technology era. Journal of Sports Media, 7(2), 1-21.Alonso, A.D., & O'Shea, M. (2012). "You are invisible": Marketing professional sports in the technology era. Journal of Sports ...
Latest Technology Used in Sports Stadiums With the advancement of technology, administrators of sports stadiums can enhance the expectations of spectators and supporters. Since sporting activities are like cultural values for avid fans, stadiums with state-of-the-art facilities will increase their level...
Prominent use of marketing technology in the retail and e-commerce sector is augmenting the segment growth accounting for the highest CAGR of 21.9% over the forecast period. Marketing technology is being used to personalize the shopping experience for customers. For instance, online retailers use dat...
In 2024, semiconductor sales were expected to reach 626.87 billion U.S. dollars worldwide. Forecasts for 2025 suggest the market will grow by 11.2 percent to 697.18 billion U.S. dollars. Semiconductor market Semiconductors are an important component of many commonly used electronic devices including...
<bold>Purpose</bold>The purpose of this paper is to investigate consumers' acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the technology readiness and acceptance model (TRAM) will be used to investigate consumers' intention to use sports...
The SFISM is part of the Swiss Federal Office of Sport FOSPO and affiliated to the Bern University of Applied Sciences. The SFISM conducts research in the fields of performance sport, sports economics, sports education, sports technology, sports facilities, monitoring and evaluation as well as ...
It operates in the 470–870 MHz range, with each unit providing users 400MHz of flexibility and ease of use. This wideband philosophy ensures a more secure investment, not only because a single N-Series unit can be used in multiple locations, but also because it addresses the frequency ...
sports enthusiasts. The research model was fitted using the partial least squares algorithm. The results show that all the antecedents significantly affected the intention to use a VR device to spectate mega sports events, which explains a significant variance. Surprisingly, influences arising from ...
In conclusion, emerging trends in sports marketing demonstrate the growing emphasis on digitalization, AI, virtual and augmented reality, sustainability and inclusivity in the coming years. By staying informed and adapting their strategies to these developments, decision-makers in the sports industry will...
How it’s won, held, renewed and curated has become vital. Every political party. Every cause. Every business. Every army. Every sports team. Every country. In the future, it will just not be enough to be a professional in marketing. You will need to deliver commercial success. This wil...