L., 1997. Technology vs consumer behav- ior: the battle for the financial services customer. Journal of Direct Marketing, 11 (1), 44-54.Fain, D. and Roberts, M.L. ( 1997 ), “ Technology vs consumer behavior: the battle for the financial services customer ”, Journal of Direct ...
Sustaining business success hinges upon a firms ability to understand and capitalize on consumer behavior trends. Synthesizing information from a variety of sources, this paper discusses the nature of use of the Internet by American travelers. In general, the adoption of the Internet has reached a ...
process management,which then enhances consumer service and trust.This study contributes to the literature by providing empirical evidence that adopting blockchain technology can improve firms'marketing performance.The findings also reveal how the adoption of blockchain technology affects consumer behavior. ...
while perceived ease of use (PEU) and PT are insignificant. However, ATT was found to be the most important factor in consumer’ BI, which influences consumers to use AI-based
Consumers are retrenching and revisiting their values to address their affordability concerns. Companies must meet these short-term needs but can’t afford to lose sight of the bigger picture. Technology will reshape consumer behavior in the future, and businesses must create value proposition...
Consumer perception influences consumer's purchase behavior. With this, the study determined whether there is a significant relationship between consumer perception and purchase behavior on online shopping among students in Mindanao University of Science and Technology. Purposive non-random sampling was condu...
This emerging technology trend will considerably alter consumer behavior, which will severely disrupt the car sales industry. Personal consumers will shift from needing to purchase a car to requesting a service to satisfy the same economic need. And keep in mind that vehicles will be cheaper and ...
Xiang Z, Magnini VP, Fesenmaier DR (2015) Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. J Retailing Consumer Serv 22:244–249 Article Google Scholar Xu F, Tian F, Buhalis D, Weber J, Zhang H (2016) Tourists as mobil...
Consumer-facing companies need to innovate in ways that build consumer trust, respect their concerns, and give them value. Those that get this right will perform better now and position themselves for a future in which technology will transform the way people consume, work and live, and...
How can event operators exceed customer expectations by using data to predict buying behavior? The answer is clear: provide a service that is both immersive and seamless, so that fans can focus on what really matters—having a great time. ...