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Generational differences offer further nuance when it comes to technology and consumer behavior:1 Gen Z and millennialsare the driving forces of enthusiasm. These groups are more likely to associate technology with entertainment, self-expression, and curiosity, and they’re eager to adopt inn...
The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most ...
This current study aims to examine the multifaceted issues raised by mobile banking, from security and operation to trust and consumer intentions to use, through synthesising the associated seminal studies on mobile banking. The objective of this study is to reveal consumer perceptions about mobile ...
Bhagat R, Chauhan V, Bhagat P (2023) Investigating the impact of artificial intelligence on consumer’s purchase intention in e− retailing. Foresight 25(2):249–263 Google Scholar Bhatnagar A, Misra S, Rao HR (2000) On risk, convenience, and Internet shopping behavior. Commun ACM 43(11...
Eastman, Jacqueline K., Rajesh Iyer, and Kevin L. Eastman (2011), "Improving Undergraduate Student Satisfac tion with the Consumer Behavior Course: Will Inter active Technology Help?" Marketing Education Review, 21 (2), 139-49.
How can event operators exceed customer expectations by using data to predict buying behavior? The answer is clear: provide a service that is both immersive and seamless, so that fans can focus on what really matters—having a great time. ...
Because, the whole life cycle of the fruit fly is relatively rapid and takes only10-12 days. Over the last century, this discovery has led to an exponential rise in research productivity across a diverse range of topics including genetics, embryonic development, learning, aging, behavior and mo...
Self-service technology improves personalization, too, further aligning with consumer trends. For example, diners at QSRs can browse and order from a self-service kiosk at their own pace without the pressure of an employee waiting for their order. Self-service kiosks at restaurants and retail st...
Journal of Retailing and Consumer Services, 58, 102270. Article Google Scholar Lee, S. S., Kim, Y., & Roh, T. (2023). Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior. Journal of Cleaner Production, 418, ...