技术接受模型(Technology Acceptance Model,简称TAM)是Davis[1]运用理性行为理论研究用户对信息系统接受时所提出的一个模型,提出技术接受模型最初的目的是对计算机
1、技术接受模型(Technology Acceptance Model,TAM) 目录隐藏· 1 什么是技术接受模型· 2 技术接受模型的发展· 3 技术接受模型主要因素的测度· 4 技术接受模型的实证研究分析· 5 参考文献编辑什么是技术接受模型 1989年,技术接受模型(Technology Acceptance Model,简称TAM)是Davis1运用理性行为理论研究用户对信息...
技术接受模型(Technology Acceptance Model,简称TAM)是新闻传播学和信息系统领域中一个广泛使用的理论模型,用于预测和解释用户对技术的接受程度。该模型最初由Davis在1989年提出,目的是解释用户对计算机技术的接受行为。TAM理论认为,用户对技术的...
1989年,技术接受模型(Technology Acceptance Model,简称TAM)是Davis[1]运用理性行为理论研究用户对信息系统接受时所提出的一个模型,提出技术接受模型最初的目的是对计算机广泛接受的决定性因素做一个解释说明。 技术接受模型提出了两个主要的决定因素:①感知的有用性(perceived usefulness),反映一个人认为使用一个具体的...
1989年,技术接受模型(TechnologyAcceptanceModel,简称TAM)是Davis[1] 运用理性行为理论研究用户对信息系统接受时所提出的一个模型,提出技术接受 模型最初的目的是对计算机广泛接受的决定性因素做一个解释说明。 技术接受模型提出了两个主要的决定因素:①感知的有用性(perceived ...
Davis' Technology Acceptance Model (TAM) (1989): 10.4018/978-1-4666-8156-9.ch013: This chapter reviews the literature about the Technology Acceptance Model (TAM), which is an information systems models theory that explain how users come to
TechnologyAcceptanceModel TheTechnologyAcceptanceModel(TAM)isaninformationsystemstheorythatmodelshowuserscometoacceptatechnologyandhowtheyusethattechnology. DevelopedbyFredDavisin1989 1989 FredDavis FredD.Davis’s1989articlesinMISQuarterlyandManagementSciencearethemosthighlycitedarticlesinthosejournals. ...
Davis et al. pioneered the emergence of the Technology Acceptance Model (TAM) in 1989. This model is used to predict the acceptance of information technology when used in an agency. The measuring instrument used by Davis at the beginning of the emergence of this theory is perceived ease, ...
1.1. Technology Acceptance Model TAM was developed in the 1980’s, in light of concern that workers were not using ITs made available to them [39], [40]. Its originators reasoned that the key to increasing use was to first increase acceptance of IT, which could be assessed by asking indi...
Rauniar R, Rawski G, Yang J, Johnson B (2014) Technology acceptance model (TAM) and social media usage: an empirical study on Facebook. J Enterp Inform Manag Richins ML, Dawson S (1992) A consumer values orientation for materialism and its measurement: Scale development and validation. J...