A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing. It guides readers through all the phases of the ...
Data mining: tech- niques for enhancing customer relationship management in banking and retail industries. IJIRCCE 2014; 2(1): 2650- 2657.Raju, P.S., D.V.R. Bai, and G.K. Chaitanya, Data mining: Techniques for Enhancing Customer Relationship Management in Banking and Retail ...
"Here's the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. Data Mining: Concepts and Techniques equips you with a sound understanding of data mining principles and teaches you proven methods for knowledge discovery in large ...
Data mining offers many applications in business. For example, the establishment of proper data (mining) processes can help a company to decrease its costs, increaserevenues, or derive insights from the behavior and practices of its customers. Certainly, it plays a vital role in the business dec...
Proxy servers are often used to mine data. But data mining techniques are also used in various complicated proxy configurations to improve their performances. These data sets are generally collected from the residential proxy nodes which are monitored and analyzed. However, these techniques are hard ...
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guide...
Data Mining Techniques in CRM 2025 pdf epub mobi 电子书 图书描述 A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use...
In today's world, data mining has become an important part of anydata-driven organization. It can help them to make better decisions that lead to increased customer satisfaction, improved processes, mitigate risk, and deliver more revenue. ...
总的来说,这本书里运用PCA + Clustering的Customer Segmentation的案例非常好,很实际,也很容易学。自己试着用了,也确实有效果(之后再用decision tree得到规则,用于新数据的分类)以下记一下书中的案例1. 银行信用卡用户分群, 6.1节(1) 目标把已有用户分成不同的用户群,分别分析、了解其特点,这样能针对各类用户制...
Data Mining Process Data mining is a systematic approach to uncovering meaningful patterns in data. It combines statistical techniques,machine learning, and database management to analyze data effectively. 1. Important Stages in Data Mining Data Collection: Gathering relevantdatasetsfrom various sources. ...