1月19日可口可乐在巴黎揭开了2016年可口可乐全新品牌升级campaign,发布了可口可乐历史上的第48支广告语——“Taste the feeling(品味感觉)”,这一次可口可乐旗下所有家族产品,包括可口可乐、可口可乐life、健怡可乐、零度可乐都会使用这一新的广告语。 《颂歌篇》是可口可乐战略升级之后的6支TVC之一,也是主TVC,已经在...
最新的“Taste the feeling(品位感觉)”替代了之前用了7年的“Open Happiness(畅饮开怀)”,而且可口可乐有史以来首次使用了“One Brand”策略,即可口可乐旗下全线产品,包括可口可乐、零度可乐、健怡可乐、Coke life都会统一使用这一全新广告语并在全球200个国家和地区进行市场推广。没有不同的电视广告,也不再各自为...
广告战役(campaign)指在同一个大主题下的一系列广告,持续从几个月到数年。一个广告战役里有数条到...
当我们昨晚夜里还在沉睡时,可口可乐首席营销官Marcos de Quinto在巴黎揭开了2016年可口可乐全新品牌升级campaign,把从2009年开始启用的广告语“Open Happiness(畅爽开怀)”更改成了“Taste the feeling(品味感觉)”,这将成为可口可乐百年历史上的第48支广告语。此次升级并不是仅仅简单地更改了广告语,更是一次大的战略调...
第三,此次可口可乐用“Taste the Feeling”(品味感觉)统领所有饮料诉求(可口可乐、雪碧等均用此slogan...
Taste The Feeling 案例简介:Description Coca-Cola is about sharing happiness, especially with those close to us. In an attempt to connect millennials with their friends and family during meal-time, we devised a campaign that invites and inspires them all to grab a Coke and turn the ordinary ...
1969 – It’s the Real Thing 1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign) 1975 – Look Up America 1976 – Coke Adds Life 1979 – Have a Coke and a Smile ...
eling' campaign.]]>The article offers information on a series of advertisements (ads) created by beverage company Coca-Cola using the Taste the feeling strapline as part of its One Brand marketing strategy.EBSCO_bspMarketing Week
eling' campaign.]]>The article informs that beverages firm Coca-Cola has launched its first global marketing campaign as it is planning to make its "One Brand" strategy global with the introduction of the new "Taste the Feeling" strapline. It is noted that "One Brand" strategy would bring ...
Excellent Taste is an achievement in Halo: The Master Chief Collection. This achievement is obtained when a player completes three Halo: Combat Evolved Anniversary playlists.