Facebook Ads Targeting FAQS What are the benefits of using Facebook ad targeting? Reaching the right audience: With the wide variety of options to segment your audience based on demographics, interests, and beh
1. Cast a Wide Net with Brand Awareness Ads and Broad Targeting Brand awareness Facebook ads are exactly what they sound like: ads that increase awareness of your brand. These ads don’t necessarily need to be about your product or service. In fact, many times they shouldn’t ...
We can’t target specific keywords with Facebook Ads like we can on Google Ads however, we can target based on what the customer is interested in, their purchasing behaviors & demographics. This is where it’s extremely important for you to take some time to think of every single possible...
These motivations also make them poor prospects for advertisers, as users seem disinterested in Facebook ads and disengaged from marketers' attempts to build brands. Herein, we discuss challenges for marketers, as well as opportunities for building brands and driving sales via Facebook....
If you are usingFacebook video ads, think about the bestvideo marketing strategy, decide who you want to see them, and use that to help narrow down your audience. For example, if you chose to include people who match with “shoes,” or “clothing” or “books,” and then you add “...
SHARE LinkedInFacebookXBlueskyLink Employers often find themselves on the wrong side of the law when it comes to discrimination. Companies that have run job ads for “new grads” or “digital natives” may have violated the Age Discrimination in Employment Act of 1966 (ADEA), according to the...
Jon Loomer PUBCAST SHOT: Facebook Moved a Ton of Targeting, So Now What?Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. I covered it on a Pubcast Shot as well. Except, the changes that would be made were far more significant than ...
One of the biggest advantages when it comes to Facebook ads are the ad targeting options. You can drill down into just about any kind of target audience you want to, allowing you to get super specific with campaigns. Facebook has three main types of targeting options: Core Audiences, Cus...
Audience targetingallows you to reach consumers based on what they’re searching for, their habits, and whether or not they have already interacted with your business. Luckily, Facebook Ads allows e-commerce businesses to do just that. You can select the locations, demographics and interests of...
This is so much better than Facebook’s VERY general “engagement” audiences, which only allow you to isolate people based on very broad actions associated with your Facebook page. “Engagement” can be so many things. But having the ability to focus only on those who comment, react, or...