Katrina Sawa
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One of the biggest benefits of demographic segmentation is how it provides the foundation for developing targeted marketing strategies. For example, a cosmetics company may target ads specifically for women aged 18-35. Because demographic data is relatively inexpensive and simple to gather, businesses ...
Get news, trends, and strategies for unlocking new growth. Enter email Subscribe By entering your email, you agree to receive marketing emails from Shopify. popular postsEnterprise commerceHow to Choose an Enterprise Ecommerce Platform for Your Scaling StoreTCOHow to Calculate Total Cost of Ownersh...
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Spray and pray – that used to be the name of the email marketing game. But these days, bulk email just doesn't cut it anymore. If only there were a way to make personalized, timely, relevant marketing emails that lead to higher engagements and more user conversions. ...