What I like: Instead of going the regular route and posting beautiful videos of its products, Red Bull decided to engage in experiential advertising. Embedding itself into the world of extreme sports, Red Bull is able to use these athletes with otherworldly abilities as its representatives. 5. ...
Both reported on a skirmish between Wal-Mart and Target, in which certain Wal-Mart stores apparently used flawed price comparison advertising. Target retaliated with ads headed "This Never Would Have Happened If Sam Walton Were Alive," charging that Wal-Mart was posting inflated or misleading pric...