McDonald‘s target market has always been broad and encompasses a wide variety of customer personas. Younger professionals represent one of the chain’s more prominent target market segments — and that trend is reflected in many of the company‘s location remodels. Several McDonald’s franchises...
According to QSR magazine's QSR 50, McDonald's is the largest fast-food chain in the U.S. ranked by sales.4It's also one of the most successful examples of demographic target marketing, aiming its products at children, teenagers, and young urban-dwelling families by offering PlayPlaces &...
View further author informationCivilai LeckieView further author informationHeath McDonaldView further author informationSimon PervanView further author informationhttps://orcid.org/0000-0001-7572-6445daniel.rayne@rmit.edu.auDaniel Rayne
Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers鈥business practice: a mixed-methods studyDaniel RayneSimon PervanHeath McDonaldCivilai Leckie