TAM, SAM, and SOM Template TAM SAM SOM TAM, SAM, and SOM are acronyms for three metrics to describe the market your organization operates in — Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market. These metrics are key components of a business plan, particu...
TAM,SAM和SOM是代表市场不同子集的首字母缩写。 TAM - Total Available Market 代表潜在市场。 SAM - Serviceable Addressable Market 代表可触达的市场。SAM是TAM的一部分。 SOM - Serviceable Obtainalbe Market 代表可获取市场。SOM又是SAM的一部分。 下面让我们用一个例子来说明TAM SAM 和SOM之间关系。假设你正...
TAM, SAM, and SOM can also be useful when you are trying to assess the potential of a new product or service. By understanding the size of the TAM, SAM, and SOM for your new offering, you can better assess whether it is worth pursuing. What are TAM SAM SOM examples? Different produc...
TAM,SAM和SOM是代表市场不同子集的首字母缩写。 TAM - Total Available Market 代表潜在市场。 SAM - Serviceable Available Market 代表可触达的市场。SAM是TAM的一部分。 SOM - Serviceable Obtainalbe Market 代表可获取市场。SOM又是SAM的一部分。 2 [2].png 下面让我们用一个例子来说明TAM SAM 和SOM之间关...
进入某一行业前,搞清楚市场规模是首要课题。在研究市场规模时,需要了解市场规模的三种指标,或者叫做市场规模的三个层次,即TAM、SAM、SOM。 让我们以自媒体写作为例,解释这三个指标概念。 第一层:TAM(Total Addressable Market),总潜在市场。 指一款产品或服务在现有市场可以达到的潜在用户总规模,或者说产品希望覆盖的...
以快餐连锁店为例，潜在市场（TAM）即全球快餐市场的规模，而可触达市场（SAM）则是在特定地理位置和竞争环境下的市场潜力。可获取市场（SOM）则是连锁店实际能够吸引并服务的顾客群体。在TAM的广阔视野下，产品或企业可以制定战略，规划增长路径。SAM的精确定位则有助于制定更具体的产品发展计划。而SOM...
Examples of TAM SAM SOM The concept of TAM SAM SOM can be hard to visualize in the abstract. Let’s look at a couple of concrete, hypothetical examples to help illustrate these important metrics. Sushi Restaurant A sushi restaurant’s TAM would be all restaurants. With no constraining factors...
SAM 是指企业产品或服务可能吸引到的具体受众群体。例如,线上专售的中年女性补水面霜的总价值。计算 SAM 的方法是将相关产品的销售额相加。📊 可获得市场(SOM) SOM,也称为市场份额,代表了企业能够在目标市场中获取的 SAM 的比例。如果企业不是唯一提供某类产品的厂商,SOM 将小于 SAM。计算 SOM 的方法如下: ...
Luckily, there are three metrics that can help you do this effectively: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market (also known as TAM, SAM and SOM). In this blog, we look at each metric so you know what they mean and how to calculate th...
it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what do these let...