different media and different communication tools is not to say precisely the same thing in precisely the same way. That is not integration, but regimentation. Proper integration uses each medium (in the broadest sense) to add something; to fill in a bit of the picture; to build towards a ...
CONCLUSIONS: If carefully tailored microbicide communication materials may facilitate product use by women who do not currently use any HIV prevention method. Conversely message tailoring for women with high-risk perception will help ensure that microbicides are used as additional protection together with ...
Using computers to narrowcast health messages: The role of audience segmentation, targeting, and tailoring in health promotion Given the vast amount of information that individuals are exposed to on a daily basis public health campaigns face enormous challenges in reaching their au... RN Rimal,AD...
The common link of most of these targeting strategies is based around identifying the needs of your target audience and tailoring your 沿着这些线,频繁地半新的一些最普遍和瞄准战略是消费者营销战略,关于行为瞄准,上下文瞄准和段营销。 大多的共同的链接这些瞄准的战略在确定您的目标观众的需要和剪裁您的销售...
The purpose of this article is to: (a) distinguish between tailored print communication and other common communication-based approaches to health education and behavior change; (b) present a theoretical and public health rationale for tailoring health information; and (c) describe the steps involved...
With manual personalization, the marketer manually segments their audience according to criteria they choose. These can be based on the results of previous data analyses or on simple observations. Once these segments are created, the marketer sets an action that is triggered for visitors within ...
The article presents the discussion on expressing information through oral means being crucial especially in contexts requiring audience engagement and evaluation. Topics include comprehensibility of language choices to speech communities being of the utmost importance for success in communication; and ...
Guidance for climate change communication now routinely proposes targeting specific audience segments as a fundamental principle, despite ambiguity regarding what specific behaviors to target and a lack of empirical evidence for specific strategies. Audience segmentation strategies proposed to date for climate...
Visualizations are widely used in the communication of climate projections. However, their effectiveness has rarely been assessed among their target audience. Given recent calls to increase the usability of climate information through the tailoring of climate projections, it is imperative to assess the ...
tailored print communication and other common communication-based approaches to health education and behavior change; (b) present a theoretical and public health rationale for tailoring health information; and (c) describe the steps involved in creating and deliverin tailored print communication programs....