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The insurance company State Farm has a number of taglines, including “Get to a better State” and “No one serves you better than State Farm.” Additionally, the company updated its tagline to “We're here to help life go right.” But State Farm‘s most famous tagline is the jingle,...
It’s simple if your product is obviously in one category or the other. If you are selling term life insurance, you will be dealing with prevention-motivated buyers; high-return but risky investments, conversely, will be purchased by promotion-motivated customers. Of course, many products fall...
For example, “Building Better Lives” or “Expect Great Things”. These empty phrases could apply to countless brands, from financial services to furniture stores to insurance companies. Dated Cultural Relevance Pop culture references or trendy phrasing quickly lose relevance, especially in our fast-...
The insurance company State Farm has a number of taglines, including “Get to a better State” and “No one serves you better than State Farm.” Additionally, the company updated its tagline to “We're here to help life go right.” But State Farm‘s most famous tagline is the jingle,...
When it comes to life insurance, you are treading a very delicate line. This beautiful tagline placesLICas the friend who supports you during your lifetime, and your loved ones after you are gone. Can there be a better metaphor for life insurance?
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One of the most challenging aspects of owning a business is creating an effective slogan for it! If you need some inspiration, read on.
The insurance company State Farm has a number of taglines, including “Get to a better State” and “No one serves you better than State Farm.” Additionally, the company updated its tagline to “We're here to help life go right.” But State Farm‘s most famous tagline is the...
The insurance company State Farm has a number of taglines, including “Get to a better State” and “No one serves you better than State Farm.” Additionally, the company updated its tagline to “We're here to help life go right.” But State Farm‘s most famous tagline is the jingle,...