A logo is a graphic symbol or emblem representing a company, organisation, brand, or product. It's meant to be recognisable and help inbrand identityand awareness—for example, the iconic Apple logo with a bitten apple silhouette. A tagline is a short phrase that captures a brand's essence...
A logo is a graphic symbol or emblem representing a company, organisation, brand, or product. It's meant to be recognisable and help inbrand identityand awareness—for example, the iconic Apple logo with a bitten apple silhouette. A tagline is a short phrase that captures a brand's essence...
Designing your logo with a tagline can amplify the awareness of your brand and help your company stick in people’s minds forever. But what’s the right way to do it? How do you know if your brand’s logo even needs a tagline? Let’s take a look at the secrets to designing a logo...
The best company slogans are well-crafted, strategic branding tools in marketing. But what makes a slogan stick in our minds for years, and sometimes decades? As a millennial, I’ve been seeing and internalizing company slogans from before the internet was even a thing. I can’t see a chi...
Affinity:According toKantar research, 50% of people say a company’s tagline is the brand element that helps them understand the company’s purpose the most. Brand recognition:A strong tagline can increase awareness across the board. Digital ads see a +14-point increasein brand recognition when...
"Improving quality of life." Arup's Tagline "Shape a better world." Construction slogans and taglines are an important part of a company's marketing strategy, and they aim to communicate the company's mission, values, and expertise to potential clients and partners. These taglines often focus...
The Mosaic Company: “We Help the World Grow the Food It Needs” Target: “Expect More. Pay Less.” Nike: “Just Do It” Apple: “Think Different.” L‘Oréal: “Because You’re Worth It” California Milk Processor Board: “Got Milk?” ...
Your tagline needs to stand out among others in the same industry – otherwise, just keep quiet. “Think Different” (Apple) was more than just some advertising slogan used by a company; it became their battle cry and helped them gain recognition against all odds. ...
10. Coca Cola – One of the best company slogans “Together tastes better” Coca Cola Slogan or Tagline If there is a brand that has consistently featured catchy slogans- it isCoca Cola. Their marketing campaigns almost always feature great taglines- from “Be refreshed” to “Open Happiness...
If you focus your tagline on your company, your customers will wonder how it relates to them. On the other hand, by placing the focus on your customers – you’ll create a stronger brand association. Nike’s “Just do it” and Apple’s “Think Different” are great examples of placing...