and Taco Bell, two fast-food chains owned by PepsiCo., plan to launch intense advertising campaigns that will boost combined marketing spending by about $150 million. Advertising in support of new products; Lackluster earnings of Taco Bell; High fourth quarter 1995 earnings for KFC; New fast-...
(then owned by PepsiCo), such as Chevys signature sweet corn tamalito pudding and a fresh salsa bar.[12] Close to the time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant, which was still open ...
Still, the company is dwarfed by Taco Bell. The Irvine-based Pepsico subsidiary has been a success story of the 1990s. It is credited with leading the fast-food trend toward lower pricing--originating the 59-cent taco--along with creative advertising and tasty food. With 3,600 units, Taco...
If you were one of the cool kids of the ’80s, you probably watched "Knight Rider" religiously on Friday nights and more than likely owned theKnight Rider Knight 2000 Voice Car created by Kenner. The car was outfitted with a vintage blue California license plate and came with a Michael K...
Bell opened his first Taco Bell in 1962 and began franchising outlets around Los Angeles and beyond. The fast-food Mexican restaurant became one of the fastest-growing brands in the world, and there are now upwards of 7,000 locations. Bell eventually sold his stake in Taco Bell to PepsiCo...
The company faces formidable competition from Irvine-based Taco Bell, the Pepsico subsidiary that controls an estimated 70% of the California market for Mexican-style fast food. Taco Bell has 3,700 restaurants in 49 states and 15 foreign countries. It reported $3.3 billion in sales for its mo...
At that time, the company owned 12 restaurants with an additional 325 franchises. By 1970, Taco Bell had become a $6 million operation, producing annual profits of approximately $150,000. The fast food chain's success soon drew the attention of PepsiCo Inc., the snack food and soft ...
The Hefty brand is owned by New Zealand packaging company Reynolds Group. In 1991, the maker of Hefty, Mobil Chemical Co., settled a lawsuit filed by six states that claimed it made deceptive claims about the bags’ ability to degrade. Hefty now makes an array of trash bags, food storage...
and Taco Bell, two fast-food chains owned by PepsiCo., plan to launch intense advertising campaigns that will boost combined marketing spending by about $150 million. Advertising in support of new products; ...
Pepsico Offers New Combination, a KFC-Taco Bell.(Originated from Contra Costa Times, Walnut Creek, Calif.)Guth, Lesley