The article reports on the plan of T-Mobile to increase its digital marketing budget in 2009. The mobile operator is also searching for a permanent replacement for marketing director Phil Chapman. Several members of the department are presented, including Paul Chrisp, Steve Buck, Sam Taylor, and...
If you trust T-Mobile’s marketing department, you’ll save more than a grand versus AT&T by opting for one of its Simple Choice Plans. But if you make comparisons based on what plans most people opt for on AT&T, the savings aren’t as great. Let’s say you signed up for 2.5GB of...
David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile Watch now Socially-responsible social media Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to...
The concept is yet another way that T-Mobile is trying to be an “Un-carrier,” a term T-Mobile’s marketing department uses describe how the company is trying to solve customer “pain points” and move away from many of the wireless industry’s traditions. The Test Drive program has tw...
Michael Katz--Chief Marketing Officer Yeah. We have several transactions. And I would say all of them are in the process and the processes are going really well. In terms of Lumos, we expect that to close in the first part of next year. ...
There has been a lot of marketing copy expounding the potential benefits of 5G networks, but a lot less on the practical implications of 5G smartphones. There's a reason for that. When 5G smartphones start becoming available this year, there's good reason to pause and consider waiting befor...
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'I saw more honesty on a Match.com ad than AT&T's coverage maps." Legere quickly admitted his marketing department won't be adopting such a harsh tone, but his remarks made clear that the new T-Mobile —now pursuing a very different path than its competitors— is being led by a refr...
Of course, while both T-Mobile and Sprint are excited about how well this new technology could set the stage for 5G, they’re pretty clear that this is not the real thing. As Sprint CTO John Saw noted, “We’re not the marketing department … I think that the gigabit LTE path that ...
That trend is likely to continue as the its rivals step up their marketing campaigns for the holidays. While T-Mobile spends a decent amount of advertising, it's consistently outgunned by its competitors with deeper pockets. T-Mobile's parent, Deutsche Telekom, is less generous. The fact that...