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Tmall is not only a gateway for a brand’s debut, but it is also a powerful platform of innovation in terms of technology, and it shows how e-commerce will look in the future. By using a flagship store, it means that the merchant is the owner of the brand or has the exclusive aut...
Set up your online store Once you’ve chosen the right e-commerce platform, it’s time to do the most exciting part – create your store to sell t-shirts online! This is the culmination of all your hard work so far. Here’s a quick summary of what you’ll need to do to get your...
SMS marketing leverages this behavior by delivering messages directly to individuals’ mobile phones, ensuring they are readily accessible and likely to be seen. Unlike other channels that require users to be online or have an internet connection, SMS can be received and read regardless of the ...
Tencent has done something big for its popular mobile messaging app, WeChat. It has added support for any brand to allow their consumers to make purchases or buy services within the app itself. It also works for in-store payments. With the app’s ubiquitous nature, this feature is sure to...
A. Terry Lundgren and Kevin Ryan know and like each other. But when it comes to the future of retailing the boss of Macy"s, an American department-store giant, and the chief executive of Gilt Groupe, an online retailer, disagree wildly. Mr. Lundgren remains a firm believer in an empire...
‘Steve Jobs’ Becomes Amazon's Best-Selling Book of 2011 — As predicted by Amazon following its release, Walter Isaacson's authorized biography of Steve Jobs has become the retailer's best-selling book of 2011. The milestone is a remarkable one given that the book did not debut until late...
aMADRID, Spain - Zara owner Inditex, the world's largest fashion retailer, plans to join China's fast-growing Tmall online marketplace to strengthen its position in a country that is already its second biggest by store numbers behind Spain. 西班牙的马德里 - Zara 业主 Inditex,世界的最大时尚...