确定用户是否为合适营销目标的业务规则有许多,例如:用户资历(customer tenure)、他们是否符合获得新手机/升级手机的条件、他们的资费计划、他们的信用等级等等。SAS营销自动化(SAS Marketing Automation)解决方案帮助我们使所有这些属性信息一目了然。” 了解有影响力者的社交网络 为了使这些洞见更加深刻,T-Mobile已开始使...
To ensure the best customer experience, T-Mobile’s C-suite participates in all overarching marketing strategy and marketing campaign decisions. However, when critical decisions were pending, manual workflows and disjointed tools made it nearly impossible for senior leadership to see everything in one ...
AdExchanger 称，应用洞察将不会获取 iPhone 用户的数据。PHONEARENA 表示可能是 T-Mobile 不想激怒苹果，也可能是苹果的应用跟踪透明（ATT）框架已经使跟踪用户更加困难。值得一提的是，应用洞察是一个可以选择退出的项目。The Verge 称，用户可以通过下载“Magenta Marketing Platform Choices”或者“App Choices”，在...
并且 T-Mobile 不会使用位置数据来定位其客户。 AdExchanger 称,应用洞察将不会获取iPhone用户的数据。PHONEARENA 表示可能是 T-Mobile 不想激怒苹果,也可能是苹果的应用跟踪透明(ATT)框架已经使跟踪用户更加困难。 值得一提的是,应用洞察是一个可以选择退出的项目。The Verge 称,用户可以通过下载“Magenta Marketing ...
T-Mobile appoints marketing chiefThe article announces that Srini Gopalan has been appointed as chief marketing officer of T-Mobile UK.Alarcon, CamilleMarketing Week
RCS is also notable for providing end-to-end encryption so that messages can’t be intercepted. Apple, who has been prickly about privacy, especially as it relates to marketing via mobile devices, probably saw this is an opportunity to deliver more robust services to iPhone users while toeing...
T-Mobile US 是一間透過全國 4G LTE 網路向 8,310 萬名客戶提供無線服務的電信公司。此公司位於華盛頓州貝爾維尤,它的旗艦品牌是 T-Mobile 和 Metro by T-Mobile。 使用的 AWS 服務 Amazon Elastic File System Amazon Elastic File System (Amazon EFS) 提供簡單、可擴展、全受管的彈性 NFS 檔案儲存,可與...
AdExchanger 称,应用洞察将不会获取 iPhone 用户的数据。PHONEARENA 表示可能是 T-Mobile 不想激怒苹果,也可能是苹果的应用跟踪透明(ATT)框架已经使跟踪用户更加困难。 值得一提的是,应用洞察是一个可以选择退出的项目。The Verge 称,用户可以通过下载“Magenta Marketing Platform Choices”或者“App Choices”,在这两...
Don't Miss the Moment on Mobile Marketing A look at how marketers can capture the mobile opportunity. Given these trends, you’d expect companies to be falling all over themselves to target consumers on their phones. But they’re not. Many marketers are at risk of missing their mobile momen...
根据MobileMarketingMagazine的报道,西班牙的iOS系统用户有99%都在他们的手机上装载了WhatsApp的app. 这次活动鼓励用户去关注新的ToyotaAygo汽车,在情人节公布的得胜者将会得到一辆全新的汽车。用户只要给ToyotaSpain的帐号发送称赞ToyotaAygo汽车最肉麻的口头禅、图片、声音邮件和视频就有可能赢得比赛。