Sy will be part of a press tour—along with octopus scientist Alex Schnell and cameraman extraordinaire Adam Geiger–discussing her forthcoming book with National Geographic,Secrets of the Octopus, which will be a companion to the TV series of the same name. The event isn’t open to the publi...
“The goal is to understand the performance of your marketing relative to all the other business dynamics at play,” Jefferson said. “When you’re building a marketing mix model, not only do you want your sales data, your revenue data, but we’re also looking at your marketing activities....