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Retail sports goods shops can be intimidatingly masculine. This case examines the origins, strategy, development and operations of sweatyBetty, a small wom... L Sparks - 《International Cases in the Business of Sport》 被引量: 1发表: 2008年 UK/US:Sweaty Betty to turn clothes into insulation...
Retail sports goods shops can be intimidatingly masculine. This case examines the origins, strategy, development and operations of sweatyBetty, a small wom... L Sparks - 《International Cases in the Business of Sport》 被引量: 1发表: 2008年 UK/US:Sweaty Betty to turn clothes into insulation...