Frequent-flyer program Rapid Rewards Fleet size 817 Destinations 121 Traded as NYSE: LUV DJTA component S&P 500 component Headquarters Love Field, Dallas, Texas, US Key people Bob Jordan (President and CEO) Gary Kelly (Chairman) Andrew Watterson (COO) Founders Herb Kelleher ...
Also, the airline plans to enhance its low-fare structure and alter its frequent-flyer program to make it more appealing to business travelers. The airline added that it will launch an advertising campaign aimed at business travelers.Compart...
Frequent Flyer Value (T2B) Among Millennials 2Q16 2Q17 Southwest 73% Virgin 71% Alaska 65% Base Size: 2Q17 Southwest 1074, Alaska 481, Virgin 525 Southwest should focus on Frequent Flyer program for Millennials, as this is a growing barrier to flying Southwest ...