Its products include Surf Excel Matic Liquid front load, Surf Excel Matic Liquid top load, Surf Excel Matic front load detergent powder and Surf Excel Matic top load detergent powder.Image: company websiteThis concludes the product strategy in Surf Excel marketing mix & strategy....
Premium Detergent Brand for HUL introduced in 1959 Surf Excel quick wash is powered with a path-breaking technology- it reduces water consumption and time taken for rinsing by 50% Strong distribution network by HUL, which is beneficial for the product Good brand visibility and advertising with ...
Analysis of Surf Excel advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959‚ introducing the first detergent powder into the country. At the time‚ housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort....
To provide a Detergent composition in the form of agglomerates which exhibits improved solubility or dissolution of Anionic Surfactants in washing Solutions to cold temperature and tamUnder conditions of high hardness of water, as well as for losmetodos Awash with such compositions.SWIFT RONALD ALLEN...
The detergent laundry composition is mild to the hands, and provides superior cleaning performance under high hardness and underbuilt wash conditions, and improved cleaning performance on greasy and body soils. The incorporation of the AES surfactant into the surfactant system also provides improved ...