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Super Bowl ads will air live during the game on Tubi, FOX, and the FOX Sports app. After the game, you can watch them on websites like Adweek and iSpot.tv. Do I need to switch channels to watch the halftime performance? No, the halftime show featuring Kendrick Lamar and SZA will be...
As part of itsfiscal first-quarter earnings reportMonday, the Fox Sports parent said its ad units are gone, more than three months before the game. “We still have a pretty robust football calendar yet to come, culminating with our broadcast of Super Bowl LIX, where we are already sold ou...
He also noted that fans will see fewer movie trailers during this year’s game as studios and streamers have pulled back on Super Bowl advertising. The film and TV industry has been hard-hit by the pandemic, the 2023 actor and writer strikes, the decline of cable TV, and...
We took a quick look at some of last year’s Super Bowl advertisers to see what they spent on social media, Google display, and online video ads to support their big TV spot. Tip Want to see your competitor’s ad spend? Take a free trial ofAdClaritytoday. ...
These are the key takeaways from the XRIQ creative intelligence analysis of 2025 Super Bowl ads: Humor wins big! – The use of humor in Super Bowl ads has increased from 71% in 2023 to 85% in 2025, signaling a shift toward lighthearted, entertaining storytelling as brands look to forge...
Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest advertisers. Many companies are either teasing their spots or releasing their ads early, aiming to ...
State Farm skips traditional TV commercial in favor of TikTok Those tuning into the Super Bowl on their TVs this year won't be seeing a State Farm commercial. The insurance company, whose "Jake from State Farm" ads are a regular during regular season NFL games and past Super Bowl matchups...
Super Bowl 59 is in the books. Reigning champion Kansas City Chiefs took on the Philadelphia Eagles in New Orleans, but fell short of the three-peat.
“When done correctly, the Super Bowl is still the most close-to-guaranteed attention a brand can get. It’s the one day a year when people want to watch ads,” said Pedr Howard, head of creative excellence for Ipsos. But he warns that many of these ads “slip by wit...