ve close commercials are interruptive, but one night a year, consumers welcome them in. it’s a great opportunity for brands, agencies and production companies to strut their stuff—to show what the ad industry can do creatively and for business. so, how did they fare during super bowl ...
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The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. For the second consecutive year, the average cost of a 30-second ad spot was $7 million. Even as linear ad revenue slips, compani...
3. Nerds “Who is Addison Rae coaching?” advertisement Sure, as a kid, I may or may not have chugged boxes of Nerds likeJason Kelce on a Bud Light, but that’s neither here nor there. Nerds is going to the Super Bowl for the first time, which isn’t really enough to raise eyebr...
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Nerds Are Back in the Super Bowl Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year. Recreating the iconic dance scene from the ‘80s film Flashdance with animated Nerds characters, the...
Nerds featuring Addison Rae Singer Addison Rae stars in this Super Bowl ad as a dance instructor teaching a choreography routine to Irene Cara’s iconic “What a Feeling.” But who is the mystery dance student? M&Ms Popeyes Hellman's ...
Super Bowl ads this year, whichsold out by early November 2023, are dominated by food and beverage brands. These products appeal to a broad target audience. First-time advertisers like Popeyes, Drumstick, Nerds, and Pepsi’s new lemon lime soda, Starry, will join perennial adverti...
Flashdance came out 41 years ago, yet there were two Flashdance-inspired commercials during this year’s Super Bowl. T-Mobile’s was the one that was actually funny, and it had a cameo from Flashdance star Jennifer Beals. Top that, NERDS candy!
“Everything old is new again,” she said, pointing to successful Super Bowl ads or messages from the past making a return, includingETrade’s talking babies. The 1980s also made a comeback, Whitler noted, with bothT-MobileandNerdsfeaturing the them...