But the campaign fell flat with Bud Light’s sales on the day plummeting a massive 50% below those on Super Bowl day in 2023, according to Union’s figures. That only adds to the gloom surrounding Bud Light, which was deposed as America’s best-selling beer by Constellation’s Modelo Ex...
Bud Lights' tiny genie grants wishes for football fanatics in the beer brand's 60-second commercial. Two-time Super Bowl winner Peyton Manning and musician Post Malone join in on the fun as the wishes grow more and more demanding, including a request for a trip to the Super Bowl. Anheuser...
Pizza, beer sales spike on Super Bowl nightABIGAIL CURTISOF THE NEWS STAFF
It's the second part of a three-part Super Bowl series from theAnheuser-Busch InBevbrand that takes place at the bowling alley. The third ad, which is for Michelob Ultra Pure Gold, will only air regionally. The ad marks the second time that the seltzer has advertised at the Super Bowl....
The Patriots didn’t make it to the Super Bowl this year, but fans had plenty of big games ads to keep them entertained during Sunday’s broadcast.
ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform – Bud Light is ‘Easy to Drink, Easy to Enjoy’, and we look forward to bringing this message to life for consumers at Super Bowl and beyond....
"When the costs are as high as the Super Bowl, that's really dangerous," he said. The overall tone of this year's crop of ads leaned into nostalgia, noted Amy Chen, director of experience at brand company Siegel+Gale. That was especially clear in this year's beer ads, including Bud...
Here are some of the Super Bowl commercials and teasers already released ahead of the game. Anheuser-Busch The beer maker is going for nostalgia with its one-minute long commercial featuring its famous Clydesdale horses. In the spot, a blizzard threatens to stop a delivery of Budweiser, until...
television when it airs during the Super Bowl next February. It features the breed that was founded in Lanarkshire - with Clydesdale being the old name for the area - where the horse's history dates back to the middle of the 18th century, when native horses were 'graded up' in an ...
As an example of how to parlay Super Bowl success into wins all year, consider the example of Athletic Brewing. The Milford, Connecticut-basednon-alcoholic beermaker saw a more than 90 percent year-over-year sales spike over the 2023 Super Bowl weekend. Co-founder and CEOBill Shufelt, who...