Ad Meter’s Replay Review has four categories: Most Comical, Most Inspirational/Heartwarming, Best Cameo, and Rookie of the Year. With those votes now in, let’s have a drumroll please… The 2024 Replay Ratings winner for Most Comical Super Bowl commercial is... BMW: “Talkin’ Like Walk...
Ad Meter status, or complete indifference. There will be many more unleashed in the next week, but let’s take a look at the teasers that have offered us the most to look forward to so far, without spoiling the surprise.
Crafting the biggest brand narratives at the Super Bowl. NFL x 72andSunny 72andSunnyled three ads for its long-time partner the “NFL“, including “Born to Play,” crowned #5 by viewers around the U.S. in the USA Ad Today Meter and in Ad Age’s 2024 Big Game ranking. The ad pa...
The best-ranked ads included spots from Google, Dove and CeraVe, according to Northwestern University's Kellogg School of Management, which each year grades commercials in its Super Bowl Advertising Review. Viewer favorites, based on USA Today's Ad Meter, included State Farm's spot with Arnold...
How do you measure Super Bowl ad success? Some kneel at the altar of consensus withUSA Today’s Ad Meter. Some will look at direct impact on sales or brand awareness. AtFast Company, I adhere to an evaluation process that revolves around entertainment value, how the creative actually address...
Reese’s is returning to the Super Bowl for the second year in a row.The Hershey brand plans to run a 30-second spot created by Erich & Kallman but has yet to share which product will be at the center of the upcoming ad. "The positive reception of our 2024 ad from customers and co...
The article reports that the newspaper "USA Today" will expand its Super Bowl Ad Meter ratings of television advertising during the broadcast of the Super Bowl football game, but will discontinue its partnership with social media company Facebook on the Ad Meter....
USA Today's Ad Meter also gave low scores to these two spots, putting them in the bottom 5 of all ads shown during the game. The M&M spot, which comes after the brand said it would put its spokescandies on pause indefinitely, featured comedian Maya Rudolph in an ad for ...
In 2016, Hyundai became the first automaker to win the USA Today Ad Meter with “First Date” during Super Bowl 50. Other Super Bowl Activities As the official car and SUV of the NFL, Hyundai has brought this campaign to its experiential activations in Minneapolis. With 275 Hyundai vehicles...
The USA Today Ad Meter counts 57 ads during the game. Yes, there were some likeable ads that made me laugh like M&Ms “Come Together” (especially Dan Levy and the Red M&M) and Bud Light Seltzer Lemonade “Last Year’s Lemons”—light takes on the past year. But when it comes to...