The Super Bowl is advertising’s biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. For the second consecutive year, the average cost of a 30-second ad spot was $7 million. Even as linear ad revenue slips, compan...
Updated on: February 11, 2024 / 4:41 PM EST / CBS News The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television audience that reliably attracts more than 100 million viewers. ...
Watch all the best commercials. Latest news and previews of ad campaigns. Review your old favorites in our history of Super Bowl Ads Archive
Discover Super Bowl advertising news, insights, and analysis from marketing industry experts. Find articles about the latest Super Bowl ad campaigns.
(one of only three women confirmed to be directing a super bowl ad this year) knocks it out of the park here—giving us a vibrant modern brand, fully formed, in a minute’s time. that’s a neat trick to pull off on the biggest advertising stage in the world. view ad read more: ...
Advertising & Marketing › Advertising Super Bowl advertising in the United States - statistics & facts It's official: only the moon is bigger than the Super Bowl. The 2024 edition of the “big game” was watched by more than 123 million people, making it the second most-watched U.S. ...
That coverage also continues after the game, with polls and feature stories ranking which ads worked and which didn’t as Monday morning advertising quarterbacks weigh in. Some of the best Super Bowl ads even take on a life of their own that lasts long after they first ran. Who...
Live-streamed Conversation: 2024 Super Bowl Marketers from Nestle, TikTok and SeeHer join Ipsos to discuss who really won the Big Game this year: the advertisers who were most effective! Unlike the game itself, there isn’t just one winner among the commercials, because they aren’t all try...
"The first Super Bowl spots to be released embrace light humor," said Northwestern University marketing professor Tim Calkins. "This isn't a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics." ...
Discover Super Bowl advertising news, insights, and analysis from marketing industry experts. Find articles about the latest Super Bowl ad campaigns.