Haller A, Schwabe L (2014) Sunk costs in the human brain. Neuroimage 97:127-133. CrossRef MedlineHaller, A. & Schwabe, L. Sunk costs in the human brain. Neuroimage 97, 127-133 (2014).Haller A, Schwabe L. 2014. Sunk costs in the human brain. Neuroimage. 97:127-133....
costfallacy.It seems to result from reluctance to acknowledge associated losses, or accept associated social costs [68]. When the evidence is not perfectly clear,confirmation biascauses us to look for information that aligns with our current perspective rather than seeking out the most accurate ...
The sunk cost effect, an interesting and well-known decision bias, is pervasive in real life and has been studied in various disciplines. In this study, we modified a task exemplifying the sunk cost effect and used it to evaluate this behavior in individuals with autism spectrum disorder (ASD...
The sunk cost effect refers to the empirical finding that people tend to let their decisions be influenced by costs made at an earlier time in such a way that they are more risk seeking than they would be had they not made these costs. This finding seems to be in conflict with economic...
Ignoring millions of Euros: Transfer fees and sunk costs in professional football According to neoclassical economics, sunk costs should be ignored in the decision-making process. Although experimental evidence tells us that subjects oft... J Hackinger - 《Journal of Economic Psychology》 被引量: ...
The Sunk Cost Fallacy describes our tendency to follow through on an endeavor if we have already invested time, effort, or money into it, whether or not the current costs outweigh the benefits.
From small everyday decisions to big ones, sunk cost bias is all around us. It’s so deeply embedded in our thinking process that we may not even realise it. To weaken the effect of sunk cost bias, we first need to learn why we take sunk costs into account when making rational decisi...
He explored psychological factors that could help explain why consumers sometimes act in a way that is inconsistent with economic theory. He addressed how consumers struggled to ignore sunk costs, which referred to money spent that couldn’t be recovered. Later research by psychologists Hal R. ...
Our lizard brain is not inclined to evaluate sunk costs rationally. Many people are likely to think, “I’ve put $10,000 into this car. If I walk away, I’ve wasted that money.” If you were operating in a vacuum, you would not spend any more money on this car and buy another....
Endogenous sunk costs and the geographic differences in the market structures of CPG categories We describe the industrial market structure of CPG categories. The analysis uses a unique database spanning 31 consumer package goods (CPG) categories, 39 ... BJ Bronnenberg,SK Dhar,Jean-Pierre H. Du...